Tuesday, November 15, 2011

Assignment #9 New Show Formats

Versace For H&M

This Saturday November 19th Versace's Winter 2011 line for H&M hits stores! I happen to be so excited for the release of the line and while I was researching, I came across a video advertising the line. I thought it was a great video to show iconic Versace for H&M. I also loved how Donatella Versace was at the end of the clip. The second video is a short interview with Miss Donatella herself.
I hope everyone is as excited about Versace for H&M as I am!

xoxo Ashley

Sunday, November 6, 2011

Assignment #8 Press Kits

Press Kits
In the fashion industry press kits are used as promotional tools to gain business and customers attention. They normally include a folder filled with a press release, a description of their target customers, concept and inspiration on their new line or product, and a promotional item. I once had to do a press kit for a "create your own boutique" project and I learned that the press kit is a huge reflection on the store. One of my favorite press kit's was Fall 2011 Tiffany & Co. USB Flash Drive. It was so creative and different! I absolutely loved how it shows the new age of technology and is so convenient!

xoxo Ashley

Tiffany & Co. Fall 2011 Press Kit

Above are just a few examples of more traditional Press Kits

This Press Kit is much more creative & memorable for consumers to remember