In the fashion industry press kits are used as promotional tools to gain business and customers attention. They normally include a folder filled with a press release, a description of their target customers, concept and inspiration on their new line or product, and a promotional item. I once had to do a press kit for a "create your own boutique" project and I learned that the press kit is a huge reflection on the store. One of my favorite press kit's was Fall 2011 Tiffany & Co. USB Flash Drive. It was so creative and different! I absolutely loved how it shows the new age of technology and is so convenient!
Tiffany & Co. Fall 2011 Press Kit
Above are just a few examples of more traditional Press Kits
This Press Kit is much more creative & memorable for consumers to remember